Learning is at the core of what we do at our company. Not just at the product and service level, but internally within our company.We love learning from those that have paved the pathway for us, and applying it into our own business. The best business books compile the lessons, experiences, and ideas of someone who is the best in the world at something, and organize it into a few hundred pages for anyone to take advantage of.Why try to do everything on your own, when you can learn from the mistakes of others, right?Business books are like our secret weapon, and we'd like to share with you the top 10 business books that shaped the way we make decisions.Hope you enjoy and please share this with your co-workers, friends, and anyone else that might find this useful!

1. Start With Why

by Simon Sinek

The one-sentence summary of this book is that people don't buy what you do, they buy why you do it. Whether it's convincing customers to become your brand advocate, hiring key employees, or motivating current employees to do their best work, you need to know what the purpose behind your company is. From our teachers to our new team members, we always start the conversation with the mission we have at Rype: to help people reach their full potential in life and spreading education for all.

2. 22 Immutable Laws of Marketing

by Al Ries & Jack Trout

This book is one of the most profound marketing books of all time. It shares how to position your company to differentiate from the market, and in-depth case studies of how the biggest brands grew to where they are today. As the book says, violate the laws of marketing at your own risk!

3. The One Thing

by Gary Keller

Most of us struggle to decide on what the most impactful activities are in our day or in our life. I know we've certainly been guilty of this. The One Thing changed that for us by having us ask a simple question: "What's the ONE thing we could do such that by doing it everything else will become easier or unnecessary?"

4. Good to Great

by Jim Collins

Jim Collins set out on a mission to study 1,400+ companies and examined their performance in a span of 40 years. Out of those companies, Collins and his team chose 11 'Great' companies and dug deep into what made these companies great. The book reveals the biggest myths of what makes companies great, and shares the differences between 'Great' companies and 'Comparison' companies that never became the top leaders in their respective industries.

5. The Magic of Thinking Big

by David J. Schwartz

I'll be honest, I was skeptical when I first heard about this book. When you hear the words 'Magic' and 'Thinking Big' in one sentence, you can't help but doubt the credibility of the book. Then I read it. What I realized was that it wasn't just about positive thinking, but science-backed research on how we can change our psychology to achieve breakthroughs in our lives. If you're facing mental limitations, having doubts, or have the desire to do bigger and better things in your life, this book comes highly recommended.

6. How to Win Friends and Influence People

by Dale Carnegie

How to Win Friends and Influence People is the bible to becoming more likeable. Introverted or extroverted, this business book outlines how you can build authentic relationships with friends, co-workers, family members, and more importantly, how you can lead them. It's full of short stories, simple language, and a breakdown of each tactic.

7. Build to Last

by Jim Collins

Build to Last was a particularly inspiring business book for us. We've been committed from day one to build a brand that lasts, and you can imagine how excited we got when there was a book that shares how the best companies have done it. If you're an owner of a company or organization, and you want to join our goal to build something that lasts, then this book is a must-read.

8. Rework

by Jason Fried & David Heinemeier Hansson

Rework is not your typical business book. That's because it was written by founders that don't run a typical business. Jason Fried and David Heinemeier Hansson are the founders of Basecamp, which helps people collaborate online. What's unique is they've built a massive business with taking very little capital, intentionally kept the organization small without sacrificing growth, and have employees working all around the world. If you want to simplify your decision making process, learn how to build a great product, and do more in less time, this is the book for you.

9. Delivering Happiness

by Tony Hsieh

Tony Hsieh built a billion dollar company called Zappos, which sells shoes online. How did he get there? He prioritized happiness over anything else in the organization -- from customer happiness, employee happiness, and anyone else involved in the company. The book shares the story of how Tony became an entrepreneur, the struggles he's faced along the way, and shares his biggest business lessons (many that goes against traditional business advice). If you want to build an organization with world-class culture, happy employees, and raving customers, check out this book.

10. Scaling Up

by Verne Harnish

Scaling up is slightly more advanced, but for entrepreneurs that are further along in their organization, this is a must-read.

In simple terms, it shares the 4 decisions that allows any company to scale growth -- people, strategy, execution, and cash. I was surprised by the level of detail the book delves into for how we can attract and nurture talent, frameworks for executing the strategies, and increasing the cash flow in our bank. It's rare for business books to go this deep into the tactics, and we recommend it for any entrepreneur looking to take their organization to the next level.